Canyon-SRAM announced Thursday that they will swap out their usual team colours for a new design at this year's OVO Energy Women's Tour set to take place from June 13-17. Alice Barnes, who will be participating in the event, showed off the new kit for a series of images sent out in a team press release.
The new design will be splashed across the team's Canyon bikes, Zipp wheels, Rapha kit, Giro helmets and Boa dials for the five-day UCI Women's WorldTour stage race.
The team chose the fifth edition of the OVO Energy Women's Tour as an opportunity to highlight its partner's collaborative efforts ahead of the Rapha Women's 100, which is held in September.
"We expect this change out in design will bring even more attention to a fantastic tour that has since its inception five years ago, been the leading race on the women's calendar," said Beth Duryea, who handles the team's marketing and communications.
"Thanks to each of our partners that joined forces to help create a stunning result! We want to use this opportunity to have more people following our team's animated racing style, to generate more fans of women's cycling, and ultimately see more women riding bikes and loving it!"
The design is based on Rapha Women's 100, an event to inspire female cyclists across the world to come together to ride 100km on the same day.
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